This is one of the newer generation e-readers. It hasn't been officially released yet, but will be very soon.
The Plastic Logic Electronic Reader has made an appearance at several trade shows and during 2009 / 2010 Plastic Logic plans to increase their sales of the product.
As far as E-Readers go, it seems pretty nice!
One of the most distinguishing factors is its display size (the size of 8.5 x 11-inch paper). The Plastic Logic reader features a big readable display! Much bigger than the Sony, the Kindle and the BeBook. Yet it's thinner than a pad of paper, lighter than many business periodicals, and offers a high-quality reading experience - better than alternatives of paper or other electronic readers on the market today.
The Plastic Logic reader supports a full range of business document formats, such as Microsoft Word, Excel and Powerpoint, and Adobe PDFs, as well as newspapers, periodicals and books.